Amazon
World's largest e-commerce company
Industry: E-commerce, Healthcare, Enterprise Technology
Engagement Type: UI/UX Design & User Research
Geography: Global
Duration: Multi-phase engagement
Amazon operates one of the world’s most complex digital ecosystems, spanning consumer commerce, healthcare services, and enterprise platforms. The engagement focused on strengthening user experience and design decision-making across multiple high-impact products and internal systems.
The Context
As Amazon continued to expand and diversify its offerings across grocery, healthcare, and enterprise platforms, it required deep user understanding and scalable experience design to support usability, efficiency, and adoption. Each product area presented unique user needs, operational constraints, and scale considerations, demanding a research-led and system-oriented design approach.
Our Role
Zsytra partnered with Amazon teams to support experience design and research initiatives across multiple verticals, contributing to both customer-facing products and enterprise platforms.
- Conducting user research to inform product and experience decisions
- Designing intuitive, scalable UI/UX for complex product ecosystems
- Supporting cross-functional teams with insight-driven design outputs
- Aligning experience design with operational and business requirements
Key Focus Areas
UI/UX Design for Consumer Platforms
Design support for customer-facing products with high-frequency usage and operational complexity, including grocery and healthcare services.
User Research & Experience Validation
Research initiatives to understand user behaviors, needs, and friction points, informing experience improvements across diverse user groups.
Grocery & Fresh Experiences
Supporting experience design for Amazon Fresh and grocery-related services, balancing speed, clarity, and reliability at scale.
Healthcare & One Medical Platforms
UI/UX and research support for healthcare experiences, focused on accessibility, trust, and operational clarity.
Enterprise & Backend Systems
Designing and improving internal tools and enterprise platforms to enhance efficiency, usability, and system adoption.
The Impact
- Supported experience improvements across multiple high-scale Amazon platforms
- Enabled research-informed design decisions across consumer and enterprise products
- Improved usability and clarity for complex workflows and user journeys
- Strengthened alignment between product, design, and operational teams
Discretion & Scope Note
Certain aspects of the Super App strategy, research findings, and operational workflows remain confidential. This overview reflects publicly shareable outcomes and engagement scope.
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