Luxury Pashmina
Ecommerce store which sells the finest cashmere in the world
Industry: Luxury Retail, E-commerce
Engagement Type: Brand Launch & E-commerce Enablement
Scope: End-to-end digital, brand, and commerce setup
Luxury Pashmina is a premium brand focused on high-quality pashmina products. The engagement centered on creating a complete digital and brand ecosystem from the ground up, enabling the client to launch, operate, and grow a direct-to-consumer e-commerce business.
The Context
As a growing luxury brand, Luxury Pashmina required more than just an online store. The challenge was to establish a cohesive brand presence, enable secure and compliant online transactions, and ensure that all operational foundations, from hosting to taxation—were set up correctly to support long-term growth.
The solution needed to balance luxury aesthetics, user experience, and operational reliability, while also preparing the brand for marketing and customer acquisition.
Our Role
Zsytra partnered with Luxury Pashmina to deliver a full-spectrum engagement, covering brand identity, e-commerce implementation, and ongoing digital enablement.
- Designing and developing a WooCommerce-based e-commerce website
- UI/UX design aligned with a premium luxury positioning
- Payment gateway setup and secure transaction integration
- Domain purchase, hosting, and business email configuration
- Tax calculation setup and commerce compliance enablement
- Website maintenance and operational support
- Logo design and brand identity development
- Packaging design aligned with luxury standards
- Product photoshoot and visual content creation
- Digital creatives for marketing and promotions
- Social media setup and initial promotional campaigns
Key Focus Areas
E-commerce Platform Enablement
A robust WooCommerce implementation supporting secure payments, taxation, and scalable operations.
Brand Identity & Experience Design
Creating a cohesive luxury brand across logo, packaging, website UI/UX, and digital touchpoints.
Operational Readiness
Ensuring hosting, email, payments, and compliance systems were production-ready from day one.
Marketing & Digital Presence
Establishing a strong visual and social media presence to support early customer acquisition and brand awareness.
The Impact
- Enabled a complete direct-to-consumer e-commerce launch
- Established a premium, consistent brand identity across channels
- Streamlined online transactions with secure payment and tax setup
- Delivered a scalable digital foundation for future growth
- Positioned the brand for ongoing marketing and promotions
Discretion & Scope Note
Specific performance metrics and commercial outcomes remain confidential. This overview reflects the scope and nature of the engagement.
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